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The society that molds you when you are young stays with you the rest of your life. Today's young people are experiencing that society right now, and they speak the language of the self as their native tongue. The individual has always come first, and feeling good about yourself has always been a primary virtue. Their expectations are highly optimistic: they expect to go to college, to make lots of money, and perhaps even to be famous. Yet this generation enters a world in which college admissions are increasingly competitive, good jobs are hard to find and harder to keep, and basic necessities have skyrocketed in price. This is a time of soaring expectations and crushing realities.

”--Jean M. Twenge, Ph.D, From "Generation Me"